Google local is now a force to be reconed with. You must have a Google Pages account whether you are a local business or not. Not sure this is fair to the tens of thousands of home-based service business that do not want their home addresses published online, but now they have nothing else can … Read more
Not a huge shocker here, but some stats around the gaining of importance of reviews online. Are you incentivizing customers to leave reviews for you on Google, Yelp and other search engines? -79% of US respondents said they used the internet to find a local business in the past year (there are variations by age … Read more
Online direct marketing could see significant growth over the next few years, according to a new report. A forecast from MagnaGlobal claims that spending on internet marketing will increase to $117 billion (�74.3 billion) globally by 2013, meaning it will be bigger than newspaper marketing for the first time. Overall, it projects global ad growth … Read more
Great article from Search Engine Land about the basics of how to advertise on facebook. A lot of people still don’t know how to do this. It is very easy to do. If you understand a little online media buying, and how to run an adwords campaign, you can do this pretty easily. Here is … Read more
Performance Based Internet Marketing � Beware of Shady Contracts The new big word thrown out in the internet marketing world is performance-based marketing. This is when a client pays only for the performance of the company. Many interactive firms are moving to this model because it is an easier sell to the client. While in … Read more
A theory I have been toying with (I am sure many are toying with) is that inbound links will be seconded to the weight Google will give you from the pages of Twitter and Facebook. Lets face it, nothing is more important than a Social endorsement. It would be the same reason why DMOZ for … Read more
The issue that you need to combat when it comes to online shoppers is that online shoppers tend to be procrastinators, they will wait until your final ship day to pull the trigger. The problem here is that every day you do not close this person, you stand a greater chance of never closing them. … Read more
Hiring an Internet Marketing Company can be difficult at times. This is why you need to follow our recommendations on how to hire an internet marketing company. List about to come!
Hiring an Internet Marketing Consultant can be challeging. Here are some great tips to get the best bang for your buck: 1. Verifiable case studies – can they prove that they did the work? 2. Verify their references – do they have references that will talk to you? 3. Google them – while no one … Read more
