December 10th, 2010

Local Review Increasingly More Important

Not a huge shocker here, but some stats around the gaining of importance of reviews online. Are you incentivizing customers to leave reviews for you on Google, Yelp and other search engines? -79% of US respondents said they used the internet to find a local business in the past year (there are variations by age … Read more →

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December 6th, 2010

Problems with Performance-based SEO and SEM contracts

Performance Based Internet Marketing � Beware of Shady Contracts The new big word thrown out in the internet marketing world is performance-based marketing. This is when a client pays only for the performance of the company. Many interactive firms are moving to this model because it is an easier sell to the client. While in … Read more →

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