Online direct marketing could see significant growth over the next few years, according to a new report.
A forecast from MagnaGlobal claims that spending on internet marketing will increase to $117 billion (�74.3 billion) globally by 2013, meaning it will be bigger than newspaper marketing for the first time.
Overall, it projects global ad growth of 5.4 per cent to $412 billion in 2011, an upward revision of its his previous forecast of 4.2 per cent.
Brian Wieser, global director of forecasting for MagnaGlobal, is expected to tell this week’s UBS annual Global Media and Communications Conference that 2010′s ad market “is coming off a terrible 2009″.
“This creates a distorted perception, but 2011 will grow at a historically healthy cliff,” he will explain, according to the Hollywood Reporter.
The news follows a recent report from the UK’s Internet Advertising Bureau.
It showed that that UK spending on online marketing rose by ten per cent in the first half of 2010 compared with the same period last year. ADNFCR-898-ID-800277804-ADNFCR