December 10th, 2010

Not a huge shocker here, but some stats around the gaining of importance of reviews online. Are you incentivizing customers to leave reviews for you on Google, Yelp and other search engines?

-79% of US respondents said they used the internet to find a local business in the past year (there are variations by age especially regarding frequency)
-71% of online consumers consulted local business reviews at least occasionally, with 22% saying they do so regularly
-Those in the 35-54 age range consult reviews more than other groups
-55% of US consumers trust a local business more after reading positive online reviews, and reviews appear to have a meaningful impact on consumer behavior
-67% of respondents say they trust online reviews as much as word of mouth recommendations

People don’t always go to review sites, they usually save it for a bad experience, so don’t be shy about asking them to give you a positive review.

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